Charlie Tea
may collect, use and disclose your Personal Data for the following
purposes:
a. responding to your queries and requests;
b.
managing the administrative and business
operations of Charlie Tea and
complying with internal policies and procedures;
c.
facilitating business asset transactions (which may extend to any mergers,
acquisitions or asset sales) involving any of the Companies;
d.
matching any Personal Data held which relates to you for any of the purposes listed herein;
e.
resolving complaints and handling requests and enquiries;
f.
preventing, detecting and investigating crime and analyzing and managing
commercial risks;
g.
providing media
announcements and responses;
h.
monitoring or recording phone calls and customer
-
facing interactions for
quality assurance, employee training and performance evaluation and identity verification purposes;
i.
organising promotional events;
j.
legal purposes (including but not limited to obtaining legal
advice and dispute resolution);
k.
conducting investigations relating to disputes, billing or fraud;
l.
meeting or complying with any applicable rules, laws, regulations, codes
of practice or guidelines issued by any legal or regulatory bodies which are binding
on Charlie Tea’s (including but not limited to responding to
regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations); and
m.
purposes which are reasonably related to the aforesaid.
Where permitted under the Personal Data Protection Act (the “Act”):
-
1.
Charlie Tea may also collect, use and disclose your Personal Data for the following “Charlie Tea Additional Purposes”:
a.
analytics and tracking;
b.
conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop
special offers and marketing programmes in relation to Charlie Tea’s
Products and Services, and to improve our service delivery and your customer experience at our touchpoint
s;
c.
providing additional Products and Services and benefits to you, including promotions, loyalty and reward programmes from Charlie Tea
;
d.
matching Personal Data with other data collected for other purposes and
from other sources (including third parties) in connection with the provision, marketing or offering of Products and Services by Charlie Tea
;
e.
leads generation and management for marketing Charlie Tea’s
Products and Services;
f.
administering contests, competitions and marketing campaigns, and personalising your experience at Charlie Tea’s touchpoints;
g.
communicating to you advertisements involving details of our Products and Services, special offers and rewards, either to our customers generally, or of which we have identified may be of interest to you (including but not limited to upselling, cross selling and online marketing);
h. organising promotional events and corporate social
responsibility projects;
and
i.
purposes which are reasonably related to the aforesaid.
j.
In addition, where permitted under the Act and subject to the provisions of any applicable law, your Personal Data may be disclosed, for Charlie Tea’s Additional Purposes, to the vendors or other third party service providers in connection with promotions, Products and Services offered by Charlie Tea.
2.
Charlie Tea may also collect, use and disclose your Personal Data for the following “Preferred Partners’ Additional Purposes”:
a.
conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop
special offers and marketing programmes with our preferred partners;
b.
matching Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of products and services (including
promotions, loyalty and reward programmes) by our preferred partners;
c.
leads generation and management for marketing the products and
services offered by our preferred partners;
d.
administering contests, competitions and
marketing campaigns in
connection with the products and services offered by our preferred partners;
e.
communicating to you advertisements involving details of the products, services, special offers and rewards offered by our preferred partners, either to our
customers generally, (including but not limited to upselling,
cross selling and online marketing); and
f.
purposes which are reasonably related to the aforesaid.
In addition, where permitted under the Act and subject to the provisions of any applicable law, your Personal Data may be disclosed, for Preferred Partners’ Additional Purposes, to the vendors or other third party service providers in connection with promotions and services offered by Charlie Tea’s preferred partners.
If you have provided your Singapore telephone numbers,
Charlie Tea may contact you using such Singapore telephone numbers (including via voice calls, SMSes, fax or other
means) with information about our Products and Services or those products and services offered by our preferred partners (including discounts, flash sales and special
offers).
In relation to particular Products and Services or in your interactions with us, we may
also have specifically notified you of other purposes for which we collect, use or disclose your Personal Data. If so, we will collect, use and disclose your Personal Data for these additional purposes as well, unless we have specifically notified you otherwise
